UN student launches marketing product

A University of Northampton student-led enterprise is preparing to launch its first experiential marketing product.

AR Experiential Ltd is headed up by Scott Hope, a third year Combined Studies/Marketing student, and was the very first company to become a tenant at the University of Northampton’s Innovation Centre, which opened in June.

The specialist technology provider supports the live events sector, with a particular focus on experiential marketing, and is now gearing up for the launch of immersar® – marketed as the go-to platform for multi-sensory, live brand experiences.

As part of the strategy to kick-start brand awareness around immersar®, Scott has employed Lauren Ashby, a third year Marketing/Journalism student at the University.

Lauren is tasked with building a strong social media platform and supporting Scott at industry events.

Lauren said: “In addition to developing the social media strategy, I will also be running our press office at industry shows, managing interest from the media and scheduling interviews with Scott.

“To be able to gain paid employment in the field of marketing and journalism with AR Experiential is very exciting for me. The work ties in with my degree and means I have real world experience, which will really bolster my CV.”

Scott added: “I was keen to employ a student from the University, as I believe in nurturing the talent we have here on campus. I am developing a collaborative partnership with the University which will see AR Experiential look to support student-led project teams across the creative, digital, marketing and events disciplines.”

This month sees Scott appear at two industry events. He will lead a panel debate on immersive technologies for the events industry at Event Tech Live in London on Wednesday 11 November.

He then jets off to Barcelona for IBTM World on Wednesday 18 November, where he will be speaking and introducing immersar® to industry buyers.

For further information about AR Experential Ltd and immersar®, visit www.arexm.com.