COVID-19 Updates: For advice and updates for staff, students, and applicants who may have concerns about the coronavirus outbreak please visit our Situation Updates page.

Research Profile

  • Dr Sebastian Okafor is an Associate Lecturer in the Faculty of Business and Law. Dr Okafor has several years of professional experience in business management, education practice and policy. He is a specialist in interim Management Solutions for Schools and Colleges and has many years of UK public and private sector education experience. He has offered interim and project-based senior management support to International Colleges as well as handling a wide range of client portfolio; from company formation to developing strategic plans for-profit and non-profit organizations. He specializes in setting up new institutions, module development, writing course materials, academic accreditations and affiliations and university partnership development.

    Dr Okafor is an experience Module and Course Leader at undergraduate and postgraduate levels. He is currently teaching and research at the University of Cumbria as well as an external MSc Project Supervisor at Warwick University. He is also a visiting lecturer at the University of West London. Sebastian is a fellow of the Higher Education Academy and Chartered Institute of Educational Assessors.

    • Bowen, Gordon; Appiah, Dominic and Okafor, Sebastian (2020) The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process. Sustainability 2020, Volume 12, Issue 15, 6057.
    • Rai, Dipen; Appiah, Dominic and Okafor, Sebastian (2019) Managing online service failure and recovery strategies in the fashion industry: an empirical study. Interdisciplinary Journal of Economics and Business Law, 2019, Vol 9, Special Issue, pp.159-197.
    • Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
    • Usman, Ali and Okafor, Sebastian (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
    • Usman, Ali and Okafor, Sebastian (2019) Social Media and purchase intentions: strategic marketing implications. In: Ozuem, Wilson, Patten, Elena and Azemi, Yllka, (eds.) Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. BrownWalker Press, US, pp. 83-105.
    • Okafor, S. (2014). Professional Collaboration and teachers’ leadership processes in private FE. 7th Annual International Conference of Role, Competences and Responsibilities of Public Institutions on Generating New Scope Towards Europe (pp. 286-297). Prishtina: Golbus Institute of Economic research.