Lucy Zhu completed her BA Accounting and Finance and MSc International Management with a specialism in Marketing from University of Exeter with Distinction. She worked at Glasgow for three years in esports project management, where she applied the knowledge gained in her studies to this emerging and fast growing industry. In her work, she built further connections within the sports industry in both the UK and China, and realised that this industry was in need of more research, guidance, understanding and talents. In order to increase the understanding of the industry and support future esports generations better, she applied for PhD in Sport Management at Loughborough University, with the topic on esports events.
Lucy joined University of Northampton in 2021 as a lecturer in esports, before she finished her 3rd year of her PhD. She is currently at the writing-up phase of her PhD.