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Research Profile

Miss Katie
Pascoe

Senior Lecturer in Marketing

Faculty of Business and Law

  • Education and qualifications

    • BA(Hons)
    • MBA(marketing)
    • CIM professional awards
    • PGDTHE

    Employment

    • Senior lecturer in Marketing and Entrepreneurship
    • Course leader Business Entrepreneurship BA(Hons), Joint Honours, FdA
    • Professional experience in small business marketing

  • Undergraduate

    • Entrepreneurial Skills Development
    • Enterprise and Opportunity
    • Analysis of marketing/psychology Relationships
    • Consumer Behaviour
    • Entrepreneurial Marketing
    • Dissertation Supervision

    Postgraduate

    • Dissertation Supervision
    • Entrepreneurial expertise
    • Small business marketing
    • Consumer behaviour and misbehaviour