Marketing and Business (Joint Honours) BA/BSc (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 05/12/2018

Joint Honours Marketing and Business offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

Course

Highlights

  • Flexible study options, choose the modules that best suit you
  • Boost your employability with our year-long work placement.
  • Supportive and dedicated teaching staff with industry experience.

HP Laptop and software included with this course.

Additional

Information

Assessments

A range of individual and group-based assessment methods are used. These include essays, written reports, presentations, live client projects, portfolios, research reports, presentations, multiple choice tests and examinations.

For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.

Course Details

This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing Management and Business Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR.

Read more

Open Days

Come say hello

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

Graduating students find themselves opportunities in a very wide number of marketing and business areas such as industrial sales, advertising and brand management to more general graduate trainee posts in a broad range of industry sectors including the public sector, government, charities and the private sector.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

Entry Requirements

Standard entry requirements apply to this course. A typical offer is BCC at A Level or DMM at BTEC.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.

  • Introduction to Management (20 Credits) Credits)
    Module code: BUS1004
    Core Module Y
  • Business Environment (20 Credits) Credits)
    Module code: BUS1001
    Core Module N
  • Business in Society (20 Credits) Credits)
    Module code: BUS1009
    Core Module Y
  • Foundations of Marketing (20 Credits) Credits)
    Module code: MKT1001
    Core Module Y
  • Business Modelling for Marketers (20 Credits) Credits)
    Module code: MKT1022
    Core Module Y
  • Digital Marketing Essentials (20 Credits) Credits)
    Module code: MKT1029
    Core Module Y

Course Stats

Facilities &

Special Features

  • The option to undertake a year-long placement in between Years two and three of study
  • Students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career
  • Marketing and Business Joint Honours gives you flexibility in module choices, allowing you to tailor the course to your individual interests

Postgraduate Opportunities

Further your Study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Business Analytics MSc

International Marketing Strategy MSc

International Special Events Management MSc

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,400 per 20 credit module

18/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module

Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

International: £12,500

To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

18/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

International: £12,000

To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

Scholarships

EU and International Scholarships

Sir Thomas White Scholarship

The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Joint Honours Study

We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching.
  • Full range of integrated learning environments.
  • 24/7 library and learning zone.
  • Low environmental impact.

Now Open

Discover the campus

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Updated 05/12/2018

  • Joint Honours Marketing and Business offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

    Course

    Highlights

    • Flexible study options, choose the modules that best suit you
    • Boost your employability with our year-long work placement.
    • Supportive and dedicated teaching staff with industry experience.

    HP Laptop and software included with this course.

  • This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

    The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing Management and Business Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR.

    Read more

    Additional

    Information

    Assessments

    A range of individual and group-based assessment methods are used. These include essays, written reports, presentations, live client projects, portfolios, research reports, presentations, multiple choice tests and examinations.

    For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.

    • Come say hello

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      Graduating students find themselves opportunities in a very wide number of marketing and business areas such as industrial sales, advertising and brand management to more general graduate trainee posts in a broad range of industry sectors including the public sector, government, charities and the private sector.

  • Standard entry requirements apply to this course. A typical offer is BCC at A Level or DMM at BTEC.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.

    • Introduction to Management (20 Credits) Credits)
      Module code: BUS1004
      Core Module Y
    • Business Environment (20 Credits) Credits)
      Module code: BUS1001
      Core Module N
    • Business in Society (20 Credits) Credits)
      Module code: BUS1009
      Core Module Y
    • Foundations of Marketing (20 Credits) Credits)
      Module code: MKT1001
      Core Module Y
    • Business Modelling for Marketers (20 Credits) Credits)
      Module code: MKT1022
      Core Module Y
    • Digital Marketing Essentials (20 Credits) Credits)
      Module code: MKT1029
      Core Module Y
    • Further your Study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

      Business Analytics MSc

      International Marketing Strategy MSc

      International Special Events Management MSc

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,400 per 20 credit module

    18/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module

    Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

    To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

    19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    International: £12,500

    To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

    18/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    International: £12,000

    To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

    Scholarships

    EU and International Scholarships

    Sir Thomas White Scholarship

    The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

    Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour