International Marketing Strategy MSc

Attendance
Duration
Location
Start Date
Duration
1 Year
Location
Waterside
Start Date
September

Overview Updated 19/11/2018

Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

 

Course

Highlights

  • This course is eligible for the Graduate Discount Scheme.
  • Flexible distance learning study option available.

Additional

Information

Schedule

This course can be studied for one year full-time over three trimesters. In addition to attending lectures and seminars (around 10-12 hours a week)  you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme. 

Course Details

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Read more

Open Days

Discover your Course

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Our marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

Entry Requirements

You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.5 (or equivalent)
    for study at postgraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

  • Marketing: Principles and Management (20 Credits) Credits)
    Module code: MKTM003
    Core Module Y
  • Global Marketing Strategy (20 Credits) Credits)
    Module code: MKTM018
    Core Module Y
  • International Marketing Research (20 Credits) Credits)
    Module code: MKTM031
    Core Module Y
  • Global Marketing Issues (20 Credits) Credits)
    Module code: MKTM030
    Core Module Y
  • Strategic Digital Marketing (20 Credits) Credits)
    Module code: MKTM027
    Core Module Y
  • International Marketing Communications (20 Credits) Credits)
    Module code: MKTM026
    Core Module Y
  • Dissertation and Research Methods (60 Credits) Credits)
    Module code: MKTM021
    Core Module Y

Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Facilities &

Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive online learning materials.

 

Postgraduate Opportunities

Graduate Discount Scheme

Our graduate discount scheme is open to graduates of the University of Northampton who enrol on a full master’s programme with us in the year 2018/19.

Qualifying students will receive 20% discount on the full tuition fee for their Master’s course.

*Find out if you are eligible for 20% fee discount by visiting our webpage.

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £7,300
Distance Learning: £2,880  Year One (80 Credits) £3,600 Year Two (100 Credits)

Postgraduate Loans
If you are starting a postgraduate Master’s course in 2019/18 either full-time or part-time* you may be able to apply for a postgraduate loan £10,609 through Student Finance England.

*Please note that the maximum period of study allowed for part-time courses is two years.

18/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £7,150
Distance Learning: £2,820 Year One (80 Credits) £3,525 Year Two (100 Credits)

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

International: £12,750
Distance Learning: £2,880 Year One (80 credits) £3,600 Year Two (100 credits)

For information on the scholarships available to you as an international student, please see our International scholarships page.

18/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

International: £12,200
Distance Learning: £2,820 Year One (80 credits) £3,525 Year Two (100 credits)

For information on the scholarships available to you as an international student, please see our International scholarships page.

Scholarships

Dr Mike Daniel Research Degree Scholarship

The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…

EU and International Scholarships

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

Distance Learning Study

Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.

Read more


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching
  • Full range of integrated learning environments
  • 24/7 library and learning zone
  • Low environmental impact

Now Open

Discover the campus

360° Tour

Updated 19/11/2018

  • Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

     

    Course

    Highlights

    • This course is eligible for the Graduate Discount Scheme.
    • Flexible distance learning study option available.
  • Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

    Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

    Read more

    Additional

    Information

    Schedule

    This course can be studied for one year full-time over three trimesters. In addition to attending lectures and seminars (around 10-12 hours a week)  you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme. 

    • Discover your Course

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

      Our marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

  • You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • Minimum standard – IELTS 6.5 (or equivalent)
      for study at postgraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

    • Marketing: Principles and Management (20 Credits) Credits)
      Module code: MKTM003
      Core Module Y
    • Global Marketing Strategy (20 Credits) Credits)
      Module code: MKTM018
      Core Module Y
    • International Marketing Research (20 Credits) Credits)
      Module code: MKTM031
      Core Module Y
    • Global Marketing Issues (20 Credits) Credits)
      Module code: MKTM030
      Core Module Y
    • Strategic Digital Marketing (20 Credits) Credits)
      Module code: MKTM027
      Core Module Y
    • International Marketing Communications (20 Credits) Credits)
      Module code: MKTM026
      Core Module Y
    • Dissertation and Research Methods (60 Credits) Credits)
      Module code: MKTM021
      Core Module Y

    Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

    • Graduate Discount Scheme

      Our graduate discount scheme is open to graduates of the University of Northampton who enrol on a full master’s programme with us in the year 2018/19.

      Qualifying students will receive 20% discount on the full tuition fee for their Master’s course.

      *Find out if you are eligible for 20% fee discount by visiting our webpage.

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £7,300
    Distance Learning: £2,880  Year One (80 Credits) £3,600 Year Two (100 Credits)

    Postgraduate Loans
    If you are starting a postgraduate Master’s course in 2019/18 either full-time or part-time* you may be able to apply for a postgraduate loan £10,609 through Student Finance England.

    *Please note that the maximum period of study allowed for part-time courses is two years.

    18/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £7,150
    Distance Learning: £2,820 Year One (80 Credits) £3,525 Year Two (100 Credits)

    19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    International: £12,750
    Distance Learning: £2,880 Year One (80 credits) £3,600 Year Two (100 credits)

    For information on the scholarships available to you as an international student, please see our International scholarships page.

    18/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    International: £12,200
    Distance Learning: £2,820 Year One (80 credits) £3,525 Year Two (100 credits)

    For information on the scholarships available to you as an international student, please see our International scholarships page.

    Scholarships

    Dr Mike Daniel Research Degree Scholarship

    The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…

    EU and International Scholarships

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

  • Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

    Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.

    Read more

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour