Fashion Marketing BA (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 28/11/2018

Our Fashion Marketing undergraduate course draws upon the academic strength of the Faculty of Business and Law and the creative environment of the Fashion division in the Faculty of Arts, Science and Technology to provide a rigorous depth of knowledge and industry-relevant skills. At each level of the programme and through extra curricular activities you will be able to explore and advance your theoretical understanding and apply it to real industry issues and live projects.

Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

Course

Highlights

  • Gain vital industry experience at key events
  • Optional work placement year available
  • New York Study trip opportunity
  • Guaranteed paid internship.*

HP Laptop and software included with this course.

Additional

Information

Study Trip Opportunities

London, one of the world capitals of fashion is only 1 hour away by train and the course utilises this close proximity to enrich your experience with field trips and study visits to put theory into context. There is typically one field trip/study visit per year of study and the cost to you would not exceed £25 per trip (which is the cost of travel).

Course Details

During the Fashion Marketing course you will consider issues in campaign planning, consumer behaviour and contemporary issues in fashion and lifestyle marketing. Previous consultancy projects that have been undertaken by students for external clients include work with Pandora Jewellery, Mod Dolly, Biddle Sawyer, New Look and Swishing UK LTD. You will also prepare an individual portfolio that illustrates your knowledge, skills, work experience and volunteering activities that you will have developed over the duration of your course. The portfolio is designed to support you in securing employment within your chosen field.

Read more

The Northampton Employment Promise.

*We promise to secure paid experience for you, if you need it.

We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

Open Days

Discover your course

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Fashion Marketing

Fashion Blogging

Get involved with your course by contributing to the Fashion Marketing blog!

You will have the opportunity to collaborate and work alongside other students so that you can develop the skills and understanding that you will need to forge partnerships between business-minded and creative people.

Read our Fashion Marketing blog here.

Careers

Career Opportunities

The course equips you with the necessary in-depth skills and knowledge to succeed in fashion promotion roles such as fashion PR, exhibition and event management, or as stylists working on fashion shoots, or as fashion journalists and marketing managers for fashion houses and retailers.

The advertising and digital marketing industries also provide a wide range of exciting employment opportunities for Fashion Marketing graduates, including digital media executive roles, media planner or buyer, brand manager positions and account manager in a marketing communications agency.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.0 (or equivalent)
    for study at undergraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Entry Requirements

Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

Foundation Study Framework Entry Requirements

Admission to this foundation course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the course you wish to study.

Course Content

Fashion trend forecasting, foundations of marketing, an introduction to marketing communications, and the importance of having an understanding of consumer behaviour are studied in great depth. At this stage, you will also develop your visual literacy and copywriting skills as well as essential academic competencies.

  • Foundations of Marketing (20 Credits)
    Module code: MKT1001
    Core Module Y
  • Introduction to Marketing Communications (20 Credits)
    Module code: MKT1002
    Core Module Y
  • Fashion Through Time (20 Credits)
    Module code: FSH1105
    Core Module Y
  • 21st Century Fashion (40 Credits)
    Module code: FSH1108
    Core Module Y
  • Understanding Consumers (20 Credits)
    Module code: MKT1030
    Core Module N
  • English for Business Studies (20 Credits)
    Module code: LEI1007
    Core Module N
  • Reflections of Work (20 Credits)
    Module code: HRM1017
    Core Module N
  • Spanish Language 1 (20 Credits)
    Module code: SPA1001
    Core Module N
  • Contemporary Chinese Studies (20 Credits)
    Module code: CHN1001
    Core Module N

Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.



Course Stats

Facilities &

Special Features

  • teaching team is a unique blend of Business and Fashion Division staff
  • joint activities between Faculty of Business and Law and the Faculty of Arts, Science and Technology, including Subject Futures Week and the graduate fashion show in London
  • opportunities to visit various fashion industry events
  • a number of opportunities for work-based learning which may be awarded credit and can be substituted for taught modules
  • potential for work experience at key industry events including The Clothes Show Live, Birmingham and London Bridal Fashion Week
  • New York study trip. In previous years students have participated in a study trip to New York typically in their first or second year. The NY study trip is optional and the cost in 2015 was £915 for flights and accommodation. Additional spending money is at the discretion of the student
  • established links with the Institute of Creative Leather Technology (ICLT) provide an insight into luxury footwear brands located in Northampton and with international connections

Postgraduate Opportunities

Further your Study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Master of Business Administration (MBA)

Management MSc

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Entreprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module
Optional Work Placement Year: £900
Foundation Framework: £6,500 as part of a four year programme (subsequent years will be charged at standard BSc rate)

Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

International: £12,000
International Foundation: £9,400
Optional Work Placement Year: £900

For more information on our international tuition fees, please see our Tuition fees for international students page.

For information on the scholarships available to you as an international student, please see our International scholarships page.

Scholarships

EU and International Scholarships

Sir Thomas White Scholarship

The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Foundation Study Framework

Our Foundation Study Framework offers an exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

If you have non-standard qualifications or do not quite meet the entry requirements for this course, we can offer you a fantastic opportunity to study a four year course which includes our Foundation Study Framework.

The Foundation Study Framework will help you to develop the theoretical/practical and academic skills you will need in order to successfully progress to the full award.  The Foundation Study Framework provides you with a practical and group-based approach to learning that supports your development and your transition to Higher Education, whilst also studying a number of specialist modules.

Read more


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching.
  • Full range of integrated learning environments.
  • 24/7 library and learning zone.
  • Low environmental impact.

Now Open

Discover the campus

360° Tour

Updated 28/11/2018

  • Our Fashion Marketing undergraduate course draws upon the academic strength of the Faculty of Business and Law and the creative environment of the Fashion division in the Faculty of Arts, Science and Technology to provide a rigorous depth of knowledge and industry-relevant skills. At each level of the programme and through extra curricular activities you will be able to explore and advance your theoretical understanding and apply it to real industry issues and live projects.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    Course

    Highlights

    • Gain vital industry experience at key events
    • Optional work placement year available
    • New York Study trip opportunity
    • Guaranteed paid internship.*

    HP Laptop and software included with this course.

  • During the Fashion Marketing course you will consider issues in campaign planning, consumer behaviour and contemporary issues in fashion and lifestyle marketing. Previous consultancy projects that have been undertaken by students for external clients include work with Pandora Jewellery, Mod Dolly, Biddle Sawyer, New Look and Swishing UK LTD. You will also prepare an individual portfolio that illustrates your knowledge, skills, work experience and volunteering activities that you will have developed over the duration of your course. The portfolio is designed to support you in securing employment within your chosen field.

    Read more

    Additional

    Information

    Study Trip Opportunities

    London, one of the world capitals of fashion is only 1 hour away by train and the course utilises this close proximity to enrich your experience with field trips and study visits to put theory into context. There is typically one field trip/study visit per year of study and the cost to you would not exceed £25 per trip (which is the cost of travel).

    • *We promise to secure paid experience for you, if you need it.

      We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

      We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

    • Discover your course

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Fashion Blogging

      Get involved with your course by contributing to the Fashion Marketing blog!

      You will have the opportunity to collaborate and work alongside other students so that you can develop the skills and understanding that you will need to forge partnerships between business-minded and creative people.

      Read our Fashion Marketing blog here.

    • Career Opportunities

      The course equips you with the necessary in-depth skills and knowledge to succeed in fashion promotion roles such as fashion PR, exhibition and event management, or as stylists working on fashion shoots, or as fashion journalists and marketing managers for fashion houses and retailers.

      The advertising and digital marketing industries also provide a wide range of exciting employment opportunities for Fashion Marketing graduates, including digital media executive roles, media planner or buyer, brand manager positions and account manager in a marketing communications agency.

  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    Foundation Study Framework Entry Requirements

    Admission to this foundation course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the course you wish to study.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • Fashion trend forecasting, foundations of marketing, an introduction to marketing communications, and the importance of having an understanding of consumer behaviour are studied in great depth. At this stage, you will also develop your visual literacy and copywriting skills as well as essential academic competencies.

    • Foundations of Marketing (20 Credits)
      Module code: MKT1001
      Core Module Y
    • Introduction to Marketing Communications (20 Credits)
      Module code: MKT1002
      Core Module Y
    • Fashion Through Time (20 Credits)
      Module code: FSH1105
      Core Module Y
    • 21st Century Fashion (40 Credits)
      Module code: FSH1108
      Core Module Y
    • Understanding Consumers (20 Credits)
      Module code: MKT1030
      Core Module N
    • English for Business Studies (20 Credits)
      Module code: LEI1007
      Core Module N
    • Reflections of Work (20 Credits)
      Module code: HRM1017
      Core Module N
    • Spanish Language 1 (20 Credits)
      Module code: SPA1001
      Core Module N
    • Contemporary Chinese Studies (20 Credits)
      Module code: CHN1001
      Core Module N

    Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

    • Further your Study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

      Master of Business Administration (MBA)

      Management MSc

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module
    Optional Work Placement Year: £900
    Foundation Framework: £6,500 as part of a four year programme (subsequent years will be charged at standard BSc rate)

    Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    International: £12,000
    International Foundation: £9,400
    Optional Work Placement Year: £900

    For more information on our international tuition fees, please see our Tuition fees for international students page.

    For information on the scholarships available to you as an international student, please see our International scholarships page.

    Scholarships

    EU and International Scholarships

    Sir Thomas White Scholarship

    The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • Our Foundation Study Framework offers an exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

    If you have non-standard qualifications or do not quite meet the entry requirements for this course, we can offer you a fantastic opportunity to study a four year course which includes our Foundation Study Framework.

    The Foundation Study Framework will help you to develop the theoretical/practical and academic skills you will need in order to successfully progress to the full award.  The Foundation Study Framework provides you with a practical and group-based approach to learning that supports your development and your transition to Higher Education, whilst also studying a number of specialist modules.

    Read more

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour