Advertising (Joint Honours) BA/BSc (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 23/10/2018

This programme captures the spirit of advertising in traditional and digital forms, examining the increasingly important and dynamic role that marketing communications plays within an organisation. In the world of branded content and consumer power, we recognise the role of advertising is constantly changing, due technological advances.

This course takes a practical position on the application of advertising, with a heavy emphasis on experiences, such as the planning and execution of real projects.

Course

Highlights

  • Numerous opportunities for work experience.
  • A student community encouraging cross-year collaboration using social media.
  • Input from industry professionals.

HP Laptop and software included with this course.

Additional

Information

Optional Work Placement Year

You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

Course Details

Communication today is much more of a two-way or even three-way process and organisations must stimulate and respond to their customers instead of just persuading them to buy their brand. This course takes a practical position on the application of advertising, with a heavy emphasis on experiences – such as the planning and execution of real projects.

We provide you with opportunities to visit companies locally and in the USA allowing you to meet professionals working in the sector.

Advertising as a joint honours subject is most commonly taken with Marketing or Multimedia Journalism although many other combinations are available.

Read more…

Open Days

See for yourself

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

Studying this course will prepare you for a career in advertising, PR, media, marketing services, promotions and online advertising, depending on your specialism. This course will help you to become an effective and creative communicator, something which is highly valued within all areas of marketing communications, especially in the promotion industry. Marketing communicators are also highly sought after by organisations in the public, not-for-profit and voluntary sectors

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

 

Entry Requirements

Standard entry requirements apply. A typical offer would be BCC at A Level or DMM at BTEC.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

In the first stage of this course, you will examine a broad range of marketing communication topics such as advertising, interactive marketing and sales promotion. You will learn how these communication tools work in influencing consumer behaviour and how they can be brought together to create an integrated campaign that builds strong brands and boosts engagement. You will also plan and deliver your first live project.

  • Introduction to Marketing Communications (20 Credits) Credits)
    Module code: MKT1002
    Core Module Y
  • Foundations of Advertising Media (20 Credits) Credits)
    Module code: MKT1018
    Core Module Y
  • Understanding Consumers (20 Credits) Credits)
    Module code: MKT1030
    Core Module Y

Facilities &

Special Features

  • there are numerous opportunities for work experience
  • many students choose to undertake work placements of around four to five months’ duration in the summer break or work on internships a couple of days each week
  • we are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
  • check out the opportunities available on the course by visiting the Advertising and Digital Marketing Pinterest board
  • input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff

Postgraduate Opportunities

Further your study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

International Marketing Strategy MSc

Student Takeover Week

Ad students took over UoN's social media

Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week.

Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

Research

at the University of Northampton

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

Opportunities Available

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,400 per 20 credit module
Optional Work Placement Year: £950

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module
Optional Work Placement Year: £900

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £12,500
Optional Work Placement Year: £950

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £12,000
Optional Work Placement Year: £900

Scholarships

EU and International Scholarships

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Joint Honours Study

If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

With a Joint Honours degree you can ensure that your programme has:

  • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
  • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
  • Embedded skills: you will have all the graduate level skills that employers are looking for
  • Student support: your own personal tutor will work with you as you learn and progress.

Click here for further information on Joints Honours.


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching
  • Full range of integrated learning environments
  • 24/7 library and learning zone
  • Low environmental impact

Now Open

Discover the campus

360° Tour

Updated 23/10/2018

  • This programme captures the spirit of advertising in traditional and digital forms, examining the increasingly important and dynamic role that marketing communications plays within an organisation. In the world of branded content and consumer power, we recognise the role of advertising is constantly changing, due technological advances.

    This course takes a practical position on the application of advertising, with a heavy emphasis on experiences, such as the planning and execution of real projects.

    Course

    Highlights

    • Numerous opportunities for work experience.
    • A student community encouraging cross-year collaboration using social media.
    • Input from industry professionals.

    HP Laptop and software included with this course.

  • Communication today is much more of a two-way or even three-way process and organisations must stimulate and respond to their customers instead of just persuading them to buy their brand. This course takes a practical position on the application of advertising, with a heavy emphasis on experiences – such as the planning and execution of real projects.

    We provide you with opportunities to visit companies locally and in the USA allowing you to meet professionals working in the sector.

    Advertising as a joint honours subject is most commonly taken with Marketing or Multimedia Journalism although many other combinations are available.

    Read more…

    Additional

    Information

    Optional Work Placement Year

    You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

    • See for yourself

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      Studying this course will prepare you for a career in advertising, PR, media, marketing services, promotions and online advertising, depending on your specialism. This course will help you to become an effective and creative communicator, something which is highly valued within all areas of marketing communications, especially in the promotion industry. Marketing communicators are also highly sought after by organisations in the public, not-for-profit and voluntary sectors

  • Standard entry requirements apply. A typical offer would be BCC at A Level or DMM at BTEC.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • In the first stage of this course, you will examine a broad range of marketing communication topics such as advertising, interactive marketing and sales promotion. You will learn how these communication tools work in influencing consumer behaviour and how they can be brought together to create an integrated campaign that builds strong brands and boosts engagement. You will also plan and deliver your first live project.

    • Introduction to Marketing Communications (20 Credits) Credits)
      Module code: MKT1002
      Core Module Y
    • Foundations of Advertising Media (20 Credits) Credits)
      Module code: MKT1018
      Core Module Y
    • Understanding Consumers (20 Credits) Credits)
      Module code: MKT1030
      Core Module Y
    • Further your study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

      International Marketing Strategy MSc

    • Ad students took over UoN's social media

      Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week.

      Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

    • at the University of Northampton

      We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • Opportunities Available

      We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,400 per 20 credit module
    Optional Work Placement Year: £950

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module
    Optional Work Placement Year: £900

    2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £12,500
    Optional Work Placement Year: £950

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £12,000
    Optional Work Placement Year: £900

    Scholarships

    EU and International Scholarships

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

    With a Joint Honours degree you can ensure that your programme has:

    • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
    • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
    • Embedded skills: you will have all the graduate level skills that employers are looking for
    • Student support: your own personal tutor will work with you as you learn and progress.

    Click here for further information on Joints Honours.

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour