Advertising & Digital Marketing BA (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 23/10/2018

This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

Course

Highlights

  • Numerous opportunities for work experience.
  • Student community and encouraging cross-year collaboration using social media.
  • Input from industry professionals.

HP Laptop and software included with this course.

Additional

Information

Optional Work Placement Year

You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

Course Details

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Read more…

Open Days

See for yourself

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

  • digital media executive
  • social/online communities manager
  • account manager in a marketing communications agency
  • media planner or buyer
  • advertising planner
  • public relations consultant
  • brand or communications manager within a client organisation

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

0300 303 2772
+44 (0)1604 892134
+44 (0)1604 892546

 

Entry Requirements

Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

For information on how to apply to study with us, please see our How to Apply page.

Foundation Study Framework Entry Requirements

Admission to this course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the programme you wish to study.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

You will be introduced to the foundations of marketing and communication theory, consumer behaviour and the tools used within marketing communication. You will gain an understanding of the advertising industry, how it operates and how advertisers gather information on their audiences. You will develop creative thinking skills and begin to apply them in developing creative approaches to advertising problems. You will also have the opportunity to work on your first live project and deliver your first campaign.

  • Foundations of Marketing (20 Credits) Credits)
    Module code: MKT1001
    Core Module Y
  • Introduction to Marketing Communications (20 Credits) Credits)
    Module code: MKT1002
    Core Module Y
  • Foundations of Advertising Media (20 Credits) Credits)
    Module code: MKT1018
    Core Module Y
  • Digital Marketing Essentials (20 Credits) Credits)
    Module code: MKT1029
    Core Module Y
  • Understanding Consumers (20 Credits) Credits)
    Module code: MKT1030
    Core Module Y
  • Business Modelling for Marketers (20 Credits) Credits)
    Module code: MKT1022
    Core Module N
  • Reflections on Work (20 Credits) Credits)
    Module code: HRM1017
    Core Module N
  • English for Business Studies (20 Credits) Credits)
    Module code: LEI1007
    Core Module N
  • Spanish Language 1 (20 Credits) Credits)
    Module code: SPA1001
    Core Module N
  • Contemporary Chinese Studies (20 Credits) Credits)
    Module code: CHN1001
    Core Module N

Course Stats

Facilities &

Special Features

  • many of our students choose to undertake work placements of around 4-5 months’ duration in the summer break or work on internships a couple of days each week
  • there are numerous opportunities for work experience
  • we are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
  • check out our Advertising & Digital Marketing Pinterest board
  • input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff

Postgraduate Opportunities

Further your study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

International Marketing Strategy MSc

Case Study

What Our Students Say

I work as a Graduate Client Manager for Nielsen Global Consumer and Media Insights.

Studying at the University of Northampton was a great opportunity but you have to be prepared to put the work in to gain the most out of your experience! If I was to describe my university experience in ten words or less it would be – Challenging, life-changing, fast paced, invaluable, crazy, fantastic, hard and worth it.

Click here to read more about Harriet.

Student Takeover Week

Ad students took over UoN's social media

Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week.

Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

Research

at the University of Northampton

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

Opportunities Available

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,400 per 20 credit module
Optional Work Placement Year: £950
Foundation Study Framework: £6,600 for the foundation year; thereafter standard fees apply

Additional costs

An additional cost to consider for this course would be project printing costs. In previous years this has not exceeded £100 per year.

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module
Optional Work Placement Year: £900
Foundation Study Framework: £6,500 for the foundation year; thereafter standard fees apply

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £12,500
Foundation Study Framework: £9,800 for the foundation year; thereafter standard fees apply
Optional Work Placement Year: £950

Additional costs

An additional cost to consider for this course would be project printing costs. In previous years this has not exceeded £100 per year.

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £12,000
Foundation Study Framework: £9,400 for the foundation year; thereafter standard fees apply
Optional Work Placement Year: £900

Scholarships

EU and International Scholarships

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Is this course
for you?

Apply Now

Foundation Study Framework

Our Foundation Framework courses provide the best possible preparation for degree level study for students who are willing to learn and advance, but don’t have the standard entry qualifications. Featuring a reduced tuition fee for the first year, these course provide the opportunity for you to successfully study on the degree pathway of your choice whilst gaining essential study skills. The first year of your chosen degree will be studied over a two year period; years three and four are then studied as a standard degree programme.

Visit our Foundation Framework page to learn more.


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching
  • Full range of integrated learning environments
  • 24/7 library and learning zone
  • Low environmental impact

Now Open

Discover the campus

360° Tour

Updated 23/10/2018

  • This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

    Course

    Highlights

    • Numerous opportunities for work experience.
    • Student community and encouraging cross-year collaboration using social media.
    • Input from industry professionals.

    HP Laptop and software included with this course.

  • The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

    Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

    Read more…

    Additional

    Information

    Optional Work Placement Year

    You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

    • See for yourself

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

      • digital media executive
      • social/online communities manager
      • account manager in a marketing communications agency
      • media planner or buyer
      • advertising planner
      • public relations consultant
      • brand or communications manager within a client organisation
  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

    For information on how to apply to study with us, please see our How to Apply page.

    Foundation Study Framework Entry Requirements

    Admission to this course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the programme you wish to study.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • You will be introduced to the foundations of marketing and communication theory, consumer behaviour and the tools used within marketing communication. You will gain an understanding of the advertising industry, how it operates and how advertisers gather information on their audiences. You will develop creative thinking skills and begin to apply them in developing creative approaches to advertising problems. You will also have the opportunity to work on your first live project and deliver your first campaign.

    • Foundations of Marketing (20 Credits) Credits)
      Module code: MKT1001
      Core Module Y
    • Introduction to Marketing Communications (20 Credits) Credits)
      Module code: MKT1002
      Core Module Y
    • Foundations of Advertising Media (20 Credits) Credits)
      Module code: MKT1018
      Core Module Y
    • Digital Marketing Essentials (20 Credits) Credits)
      Module code: MKT1029
      Core Module Y
    • Understanding Consumers (20 Credits) Credits)
      Module code: MKT1030
      Core Module Y
    • Business Modelling for Marketers (20 Credits) Credits)
      Module code: MKT1022
      Core Module N
    • Reflections on Work (20 Credits) Credits)
      Module code: HRM1017
      Core Module N
    • English for Business Studies (20 Credits) Credits)
      Module code: LEI1007
      Core Module N
    • Spanish Language 1 (20 Credits) Credits)
      Module code: SPA1001
      Core Module N
    • Contemporary Chinese Studies (20 Credits) Credits)
      Module code: CHN1001
      Core Module N
    • Further your study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

      International Marketing Strategy MSc

    • What Our Students Say

      I work as a Graduate Client Manager for Nielsen Global Consumer and Media Insights.

      Studying at the University of Northampton was a great opportunity but you have to be prepared to put the work in to gain the most out of your experience! If I was to describe my university experience in ten words or less it would be – Challenging, life-changing, fast paced, invaluable, crazy, fantastic, hard and worth it.

      Click here to read more about Harriet.

    • Ad students took over UoN's social media

      Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week.

      Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

    • at the University of Northampton

      We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • Opportunities Available

      We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,400 per 20 credit module
    Optional Work Placement Year: £950
    Foundation Study Framework: £6,600 for the foundation year; thereafter standard fees apply

    Additional costs

    An additional cost to consider for this course would be project printing costs. In previous years this has not exceeded £100 per year.

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module
    Optional Work Placement Year: £900
    Foundation Study Framework: £6,500 for the foundation year; thereafter standard fees apply

    2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £12,500
    Foundation Study Framework: £9,800 for the foundation year; thereafter standard fees apply
    Optional Work Placement Year: £950

    Additional costs

    An additional cost to consider for this course would be project printing costs. In previous years this has not exceeded £100 per year.

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £12,000
    Foundation Study Framework: £9,400 for the foundation year; thereafter standard fees apply
    Optional Work Placement Year: £900

    Scholarships

    EU and International Scholarships

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • Our Foundation Framework courses provide the best possible preparation for degree level study for students who are willing to learn and advance, but don’t have the standard entry qualifications. Featuring a reduced tuition fee for the first year, these course provide the opportunity for you to successfully study on the degree pathway of your choice whilst gaining essential study skills. The first year of your chosen degree will be studied over a two year period; years three and four are then studied as a standard degree programme.

    Visit our Foundation Framework page to learn more.

*Course data provided by Unistats

Is this course
for you?

Apply Now

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour