The MA Marketing Top-Up is specifically for marketing professionals who are looking to build on their existing postgraduate qualifications and experience to obtain a Master’s level qualification. It offers the opportunity to meet your continuing professional requirements as a marketing practitioner and enrich your career prospects. In addition to providing academic insight and practical application in critical areas of marketing today, the course is also designed to enhance your approach to strategic management and, through the dissertation, provide the opportunity to research an aspect of marketing of particular interest to you.
Our online learning programmes are flexible and designed so you can balance study with your commitments at work and home. The programme structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.
Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space for students. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk . We also have a mobile app so you can stay connected to the University of Northampton wherever you are iNorthampton is available for Android and Apple mobile devices.
Park Campus, the larger of the two campuses, is set in 80 acres of open green parkland, occupying an impressive and spacious site.
Facilities available on-site include a sports hall, restaurant, Students’ Union, Student Centre, shop, bar and nightclub. Safe and secure accommodation for more than 1,300 students is spread throughout Park Campus, with the majority placed within our student village combining stunning green spaces with welcoming Halls of Residence.
A Multi-Faith Chaplaincy and Medical Centre (providing a full GP service and free counselling) are also available at Park Campus.
Park Campus is within easy walking distance of a busy, local shopping area, complete with banks, supermarkets, shops and pubs.
The University of Northampton
Boughton Green Road
How you will study
Core learning will be delivered electronically and you will be encouraged to engage with your fellow students and tutors online. Studying online will give you the flexibility to study at your convenience* without the need to travel or physically attend classes, whilst enhancing your employment opportunities. You will be supported throughout the process by our great teaching staff that are professionally qualified and have industry and academic experience to share with you.
*Modules are delivered within trimester periods so you will need to complete in specified times.
What you will study
The modules that comprise the MA Marketing Top-Up balance academic study with a practical focus on the key perspectives and decisions that underpin the development of effective strategies for the increasingly digitised and globalised marketing environment of this century.
For further information on course content and modules please refer to the award map (clicking on the module codes will display a full module description).
Course modules (16/17)
Strategic Digital Marketing
- Core module Y
So many aspects of our lives are becoming digitised and this digital world creates immense new opportunities for marketers. To capitalise on these opportunities requires the understanding of how digital technologies can add value for customers and marketing strategies.
International Marketing Strategy
- Core module Y
The focus here is the decisions and challenges faced by firms attempting to develop and grow in international markets in a way that provides a sustainable competitive advantage.
- Core module Y
Successful organisations need to be flexible and adaptable to rapidly changing circumstances. For managers, this means having the capability to develop strategies for their organisations, both at corporate and business levels, that provide a competitive advantage in a fast-changing world.
Research Methods and Dissertation
- Core module Y
Having studied research methods, you have the opportunity to explore an aspect of international marketing in depth through the design and execution of an independent piece of academic research with the support of your supervisor
Per module you should expect to spend between 10/20 hours per week engaging with online activities and study through NILE as well as self-directed study time.
An innovative range of individual and group based assessments are used including an essay, business report, strategy plan, case study analysis and presentation as well as the dissertation.
The programme aims to enhance professional standing through taking the skills and knowledge of marketing professionals to the next level. In this way it provides strong support for the development of your marketing and management career to a senior level.
How to apply
For application information please see our how to apply page.
The basic requirement to come onto the programme you need a 60 credit level 7 marketing qualification awarded by a recognised marketing body (including but not limited to the Chartered Institute of Marketing, the Market Research Society or the Institute of Direct Marketing); or a level 7 management qualification with a significant marketing element. And, if you also have relevant experience or PG qualifications additional credit may be awarded which will reduce the number of modules that you will need to study and so can reduce the length of study to 12 months.
Fees and funding
Fees quoted relate to study in the Academic Year 16/17 only and may be subject to inflationary increases in future years.
|Part Time:||£2850 Year 1 (60 Credits)|
|Distance Learning:||£2850 Year 1 (60 Credits)|
|International:||£2850 Year 1 (60 Credits)|
This course is studied over two years fee quoted is for Year 1 only.
Year 2 (60 Credits) this fee may be subject to an inflationary increase
Please note that this course is not eligible for Postgraduate Loan funding. See our scholarships page for more information on the funding that may be available to you at the University of Northampton.