You can study our Marketing Top-up MA as a part-time course or via distance learning.
Our MA Marketing Top-Up is specifically aimed at marketing professionals who are looking to build on their existing postgraduate qualifications and experience to obtain a Master’s level qualification. The Marketing Top-up offers you the opportunity to meet your continuing professional requirements as a marketing practitioner and enrich your career prospects.
This course will provide you with academic insight and practical application in critical areas of marketing today, allowing you to hone your strategic management approach and skills. The dissertation module will give you the opportunity to research an aspect of marketing that is of particular interest to you at great depth.
Park Campus, the larger of the two campuses, is set in 80 acres of open green parkland, occupying an impressive and spacious site.
Facilities available on-site include a sports hall, restaurant, Students’ Union, Student Centre, shop, bar and nightclub. Safe and secure accommodation for more than 1,300 students is spread throughout Park Campus, with the majority placed within our student village combining stunning green spaces with welcoming Halls of Residence.
A Multi-Faith Chaplaincy and Medical Centre (providing a full GP service and free counselling) are also available at Park Campus.
Park Campus is within easy walking distance of a busy, local shopping area, complete with banks, supermarkets, shops and pubs.
The University of Northampton
Boughton Green Road
The course modules on the MA Marketing Top-up balance your academic study with a practical focus providing you with transferable knowledge and skills for your future career. You will focus on the key perspectives and decisions that underpin the development of effective strategies for the increasingly digital and global marketing environment through the course modules.
For further information on course content and modules please refer to the award map (clicking on the module codes will display a full module description).
Course modules (17/18)
Strategic Digital Marketing (20 Credits)
- Module code: MKTM027
- Core module Y
So many aspects of our lives are becoming digitised and this digital world creates immense new opportunities for marketers. To capitalise on these opportunities requires the understanding of how digital technologies can add value for customers and marketing strategies.
Global Marketing Strategy (20 Credits)
- Module code: MKTM018
- Core module Y
The focus here is the decisions and challenges faced by firms attempting to develop and grow in international markets in a way that provides a sustainable competitive advantage.
Strategic Management (20 Credits)
- Module code: STRM047
- Core module Y
Successful organisations need to be flexible and adaptable to rapidly changing circumstances. For managers, this means having the capability to develop strategies for their organisations, both at corporate and business levels, that provide a competitive advantage in a fast-changing world.
Dissertation and Research Methods (60 Credits)
- Module code: MKTM021
- Core module Y
Having studied research methods, you have the opportunity to explore an aspect of international marketing in depth through the design and execution of an independent piece of academic research with the support of your supervisor
Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.
Methods of Learning
You can expect taught sessions on this course to be three or four hours on one day a week. You will also be expected to spend significant time in preparing for classes and additional self-directed study. This will tend to average out at 8-10 hours a week.
Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule, while offering opportunities for you to engage with your peers and tutors online.
Northampton Integrated Learning Environment (NILE) is our dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.
The complete course runs over 18 months part-time or distance learning.
An innovative range of individual and group-based assessments are used including essays, business reports, strategy plans, case study analysis and presentations as well as a dissertation.
Facilities and Special Features
- converts professional qualifications into an MA
- networking opportunities with other professionals
- part-time study in Northampton
- distance learning is supported worldwide by e-learning
The course aims to enhance your professional standing through taking the skills and knowledge of marketing professionals to the next level. Our MA Marketing Top-up provides strong support for the development of your marketing and management career to a senior level.
How to apply
For application information please see our how to apply page.
If you have a 60 credit level 7 marketing qualification awarded by a recognised marketing body (such as the Chartered Institute of Marketing, the Market Research Society or the Institute of Direct Marketing) or a level 7 management qualification with a significant marketing element you are eligible to apply for this course.
If you have relevant experience or postgraduate qualifications, you may be awarded additional credit which will reduce the number of modules that you will need to study and so can reduce your length of study to 12 months.
For information regarding English language requirements at the University, please see our IELTS page.
Fees and funding
Fees quoted relate to study in the Academic Year 17/18 only and may be subject to inflationary increases in future years.
|Part Time:||£2,880 Year 1 (60 Credits) £2,880* Year 2 (60 Credits)|
|Distance Learning:||£2,880 Year 1 (60 Credits) £2,880*Year 2 (60 Credits)|
This course is studied over two years
*Please note that year two fees may be subject to an inflationary increase for the 60 credits.
Please note that this course is not eligible for Postgraduate Loan funding. Please see our scholarships page for more information on the funding that may be available to you at the University of Northampton.