Our Marketing Management Top-up BA (Hons) aims to develop you into a professional marketing manager of the future. This one year intensive course has been designed to give you a direct route into management and marketing careers.
This course gives you the opportunity to top-up HND/ or Diploma level qualifications (or equivalent) to a full honours degree. Your HND or Diploma will need to be in one of the following business-related subjects:
- Travel and Tourism
- International Development
Waterside is our purpose-built campus, designed to provide you with the learning experience and opportunities you expect from a modern university.
We know our staff and students want the very best, and that’s what Waterside will provide. It is the embodiment of our mission to transform lives and inspire change.
We’ve designed Waterside to put you first – it is flexible to the changing needs of our students but also makes the most of our fantastic staff. A University that teaches in a way that mirrors the skills you will need when you graduate, a place that provides everything you will need to live and learn, and that will provide a home-from-home as you enjoy one of the best and most fulfilling experiences of your life.
Our new campus opens its doors in September 2018 and while Waterside will be home to most of our teaching, we’ll also be making use of the excellent facilities around the town. We’ll also be retaining some facilities at our current campuses (Park and Avenue) on a temporary basis for the initial period. These will mostly be used to offer off-campus accommodation options to make sure we have a great range of rooms to suit everyone.More about our campuses »
The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to a wide range of marketing management situations.
You will develop your marketing knowledge, skills and practice to a high level through this Top-up course which will enable you to gain employment in a wide range of marketing jobs around the world upon graduation.
The project will provide you with an opportunity to carry out an in-depth investigation of a current industry or sector issue relevant to your degree and professional development. You will use relevant academic concepts to investigate a problem, trend or issue with marketing.
For further information on course content and modules please refer to the award map.
Course modules (17/18)
Principles of Marketing Management (20 Credits)
- Module code: MKT3017
- Core module Y
You will be introduced to the tactical tools available to marketing managers for the management of the controllable variables as typified by the marketing mix. As such the course introduces key marketing concepts and will give students the grounding necessary to apply marketing management principles in their first managerial position.
Advertising (20 Credits)
- Module code: MKT3038
- Core module Y
Advertising needs to address a modern-day consumer environment and the challenge is to understand advertising's evolving role and deployment within a global marketplace. You will explore advertising communications, theories, concepts and frameworks so that you can use creativity to overcome contemporary marketing communication issues.
Digital Marketing (20 Credits)
- Module code: MKT3039
- Core module Y
Social media and mobile technologies have already revolutionized marketing. You will review digital technologies and how they can be used effectively to communicate and interact with customers. You will examine and practice how these technologies can be used in reality, making you a valuable asset to any organisation.
The Marketing Manager (20 Credits)
- Module code: MKT3041
- Core module N
What are the essential marketing skills, attitudes and behaviours needed to succeed in the modern business environment? In this module you will be exposed to a range of concepts, practices and exemplars of professional marketing activity across a wide range of contexts. In the light of this understanding, you will evaluate yourself, then create a personal development plan that will help you adopt the key behaviours of a professional marketing manager, that will ‘fast-track’ you to the top.
Research Project (20 Credits)
- Module code: MKT4002
- Core module Y
Business Communication (20 Credits)
- Module code: LEI3006
- Core module N
Global Marketing (20 Credits)
- Module code: MKT3040
- Core module Y
Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.
Methods of Learning
For this programme taught study would be a combination of lectures, seminars and workshops and usually 10/11 hours per week, we recommend you spend 36 hours per week in self-directed study time.
You will study five modules, which means a lecture and seminar each week, and the research project has four lectures over the year, so most weeks you will be in class for ten hours and when there is a research project lecture you will have an extra one hour, although you also have four hours of supervision time throughout the year.
The modules within the course use a range of assessments, including negotiated projects; marketing plans; research reports; client projects; business presentations; investigative essays and multiple choice tests.
Facilities and Special Features
- study in a dynamic and stimulating environment
- good links with local and national businesses
- Guest lecturers and client projects on many modules
The school has a range of facilities available to students including social learning spaces, breakout rooms, mock boardrooms and online working spaces.
Our graduates have found employment in a wide range of marketing positions including those in the not-for-profit and public sectors, promotions, advertising, public relations, marketing research and planning.
You may also progress onto a full-time, part-time or distance learning postgraduate course. This will enable you to focus your studies in a specialist area or gain a management qualification such as the MBA.
How to apply
For application information please see our how to apply page.
You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC) or Foundation Degree in a related field. If you are an international student with a Higher Diploma or degree from your own country you will also be considered. For advice regarding international qualification equivalents, please contact: firstname.lastname@example.org
For information regarding English language requirements at the University, please see our IELTS page.
Fees and funding
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
|Part Time:||£1,350 per 20 credit module|
There are no additional costs for this course for students beginning their studies in September 2018. Should this change, applicants and students will be contacted by the University with details of the costs.
This course is available to international students.
Full-time international tuition fees
For information on our international tuition fees, please see our Tuition fees for international students page.
Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.
How to apply as an international student
For information on how to apply to study with us, please see our How to apply page.
Scholarships available to international students
For information on the scholarships available to you as an international student, please see our International scholarships page.