Joint Honours Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.
This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.
In the world of brand interactivity, co-creation and consumer power, it is important to recognise that the role of advertising and marketing communications is constantly changing, due to some extent to advances in technology. Communication today is much more of a two-way activity and organisations must stimulate and motivate their customers instead of just persuading them to buy their brand. The programme has been structured to develop your knowledge and enhance your future employability. Upon completion of the Marketing Management and Advertising Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, business, advertising or communications.
Students graduating from this Joint Honours programme can progress onto a full-time, part-time or distance learning postgraduate programme.
Park Campus, the larger of the two campuses, is set in 80 acres of open green parkland, occupying an impressive and spacious site.
Facilities available on-site include a sports hall, restaurant, Students’ Union, Student Centre, shop, bar and nightclub. Safe and secure accommodation for more than 1,300 students is spread throughout Park Campus, with the majority placed within our student village combining stunning green spaces with welcoming Halls of Residence.
A Multi-Faith Chaplaincy and Medical Centre (providing a full GP service and free counselling) are also available at Park Campus.
Park Campus is within easy walking distance of a busy, local shopping area, complete with banks, supermarkets, shops and pubs.
The University of Northampton
Boughton Green Road
This programme combines Marketing and Advertising modules that will provide you with a key grounding in both subject areas. The course introduces all areas of marketing, management and advertising. We are surrounded with advertising and promotion, exposed to millions of adverts and marketing messages on a daily basis. This course captures the spirit of advertising and marketing communications in the 21st century.
From a marketing perspective you will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world and the increasing importance of the role that advertising plays within an organisation.
You will study tactical marketing and learn how to manage the communication process. You will build the skills to function as a marketing professional within the creative industry. During year two you can select which other modules you wish to study and you can tailor this depending on your interests.
In year three you will undertake your dissertation. Your dissertation can focus on marketing management or advertising or you can write an interdisciplinary dissertation joining both subjects together. You will explore marketing management and the debates within strategic management.
During year three you can select which other modules you wish to study and you can tailor this depending on your interests.
Course modules (16/17)
Information for Marketing Decisions
- Core module N
- Core module N
- Core module N
International Market Tactics
- Core module N
Public Relations Management and Practice
- Core module N
- Core module N
Module information is quoted for 16/17 currently. The course modules for 17/18 will be confirmed in Spring, any changes will be communicated to applicants accordingly.
For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.
Facilities and Special Features
- the option to undertake a year-long placement in between Years two and three of study
- students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career
- Marketing Management and Advertising Joint Honours gives you flexibility in module choices, allowing you to tailor the course to your individual interests
- this course incorporate parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year
- there are proven student support systems in place
- if at any time during your first year you decide to change over to the single honours, BSc (Hons) Marketing Management or Advertising course you can do that, either during the year or at the end of the year, depending on when you make the decision
Graduating students find themselves opportunities in a very wide number of advertising and marketing management areas. A wide range of career opportunities are available to the students graduating from this Joint Honours degree. The promotions industry has a high demand for effective and creative communicators in every area of marketing communications – advertising, PR, media, marketing services, promotion and online advertising. This is in addition to positions with in-house advertising and PR departments, independent consultancies and agency work.
Students graduating from this Joint Honours programme can choose to progress onto a full-time, part-time or distance learning Postgraduate programme. This will enable you to focus your studies in a specialist area such as marketing or gain a general management qualification such as the MBA.
All students are encouraged to take advantage of the year-long optional placement year after the second year of study.
How to apply
For application information please see our how to apply page.
For information regarding English language requirements at the University, please see our IELTS page.
Fees and funding
Fees quoted relate to study in the Academic Year 17/18 only and may be subject to inflationary increases in future years.
This course is available to international students.
Full-time international tuition fees
For information on our international tuition fees, please see our Tuition fees for international students page.
Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.
How to apply as an international student
For information on how to apply to study with us, please see our How to apply page.
Scholarships available to international students
For information on the scholarships available to you as an international student, please see our International scholarships page.