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Successful hotel managers are often inspiring. They demonstrate professionalism, operational knowledge, leadership skills, strategic thinking and people management capabilities.
This course is designed to support your aspirations to be the next generation of international hotel managers, through an interactive learning experience that emphasises industry engagement. Through an academic partnership with our onsite Sunley Hotel facility, taught modules will ensure that you receive expert tuition in key areas of hotel management and that you are fully prepared for future employment.
Input from representatives of the international hotel industry and opportunities to shadow members of the onsite hotel operations team will create a challenging environment in which you can analyse operational and strategic solutions to the running of the business. These Learning Partners will help you understand the nature and challenges of a real world business environment, preparing you to be an industry professional ready to tackle the world of work when you graduate.
Waterside is our purpose-built campus, designed to provide you with the learning experience and opportunities you expect from a modern university.
We know our staff and students want the very best, and that’s what Waterside will provide. It is the embodiment of our mission to transform lives and inspire change.
We’ve designed Waterside to put you first – it is flexible to the changing needs of our students but also makes the most of our fantastic staff. A University that teaches in a way that mirrors the skills you will need when you graduate, a place that provides everything you will need to live and learn, and that will provide a home-from-home as you enjoy one of the best and most fulfilling experiences of your life.
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This course considers international hotel management at both operational and strategic levels and places a strong emphasis on developing the management skills and knowledge required to run a hotel. As part of the international courses you will develop an in depth understanding of the hotel industry and its place within the service sector. You will be encouraged to develop innovative solutions to real world problems and appreciate the need for delivering service excellence and exceeding customer expectations.
The first semester will introduce you to the international hotel management industry, considering its link to tourism. You will focus on a range of operational and strategic issues that contribute to sustainable competitive advantage. You will work on a range of live operational challenges within the hotel environment and reflect on your solutions and the implications for management.
Developing on the input from the first semester, you will expand your critical thinking skills and focus on several strategic considerations that impact on the success of hotel operations. The main focuses will include strategic marketing, service excellence and cross cultural management.
Semester 2 and 3
You will conduct an area of individual research to be developed into a 15-20,000 word dissertation, with support from a dedicated subject specialist.
Course modules (17/18)
International Hotel Management (20 credits)
- Module code: LEIM037
- Core module Y
The international hotel industry is one of the most dynamic sectors in the world and success is an outcome of appropriate management strategies that consider organizational responses which impact on all levels of the business. This module will provide you with a clear understanding of the nature and structure of hotel operations globally, and will develop a critical appreciation of the management challenges at both strategic and operational levels. 50% coursework, 50% open book exam.
Strategic Destination Management (20 credits)
- Module code: LEIM020
- Core module Y
The dynamic nature of international tourist destinations creates a number of strategic challenges for managers responsible for the planning, management and marketing of such destinations. This module has a broad strategic management and international focus and is designed to provide you with a subject specialism in the field of destination management. 100% coursework.
International Sustainable Tourism (20 credits)
- Module code: LEIM010
- Core module Y
The social, cultural, economic and environmental impacts of tourism development on global destinations have highlighted the need to ensure the long-term viability of their resources, resulting in the emergence of sustainable development principles. The module's main aim is to critically examine the concept of sustainable tourism development using a range of international case studies. 100% coursework.
Service and Excellence and Innovation (20 credits)
- Module code: LEIM036
- Core module Y
The concepts of service excellence and innovation are critical when considering how to enhance the customer experience and generate life-time value for the business. You will develop your knowledge and understanding of existing frameworks for service excellence and the need to adopt an external, customer focused view of the organisation by taking an innovative approach to adjusting what the business does internally. 100% coursework.
Managing Across Cultures (20 credits)
- Module code: HRMM061
- Core module Y
Due to the increase in organisations operating globally, this module has both a theoretical and practical focus. The module discusses different business cultures from across the world and considers their impact on individuals working in an environment that is not native them. There is a strong emphasis on developing personal adaptability in cross cultural (work) environments as Master's graduates can be expected to, and will have the expectation to, lead and manage other people internationally. 100% coursework.
Strategic Marketing (20 credits)
- Module code: MKTM028
- Core module Y
Strategic Marketing is an essential management and leadership skill that guides senior management in today's increasingly dynamic and complex environment. The strategic marketing module will equip senior and aspiring senior managers with the skills to help shape organisational success.
Dissertation and Research Methods (60 credits)
- Module code: LEIM031
- Core module Y
This module provides you with the knowledge and understanding required to evaluate and conduct research at postgraduate level. You will develop a critical understanding of research design, the ethics surrounding research, research philosophy, research methods, and analysis. 100% coursework.
There is both a local and international trip available to support the development of your strategic and operational knowledge of the hotel industry with overnight and site visits in recognisable hotel chains and destinations
Methods of Learning
This course emphasises a small group teaching and learning experience that combines a range of methods including lectures, seminars, workshops, practical fieldwork assessment and online learning materials. Each 20 credit module accounts for 200 hours of learning, with three hours of scheduled contact per week per module, with a strong emphasis placed on directed and self-directed independent study.
You will generally spend between nine and 12 hours a week in class. You will observe the work environment, and attending on-site visits and input from industry speakers may add to the timetabling requirements during the course of the year. You will be encouraged to actively engage with all aspects the course.
Assessments will include portfolios, video journals, debates, presentations, reports, essays and case study analysis.
Facilities and Special Features
The MA is delivered by a team of staff who demonstrate excellence in research and operational knowledge in both a UK and international context. Key subject modules are delivered within a real world environment, allowing you to contextualise your learning and observe the challenges to managing the various functions of a hotel in real time.
You will be encouraged to familiarise yourself with the scope and structure of the hotel industry and undertake research into the international hotel sector. This can be done through recognised sources such as www.hotelmanagement.net, www.hmi-online.com. There are also a wide range of industry reports available from organisations such as STR Global and the British Hospitality Association.
With an emphasis on developing both operational and strategic thinking, the MA will equip you with a range of skills that will allow you to pursue a career in hotel management or a related sector. Depending on experience we would expect graduates to enter the industry either via an accelerated management training programme within a recognised hotel chain or take up positions at management level.
Several of the modules have a vocational emphasis embedded within the assessment. The international hotel management and strategic marketing modules place specific emphasis on developing appropriate, timely and innovative management responses to day to day challenges.
How to apply
For application information please see our how to apply page.
You will normally need to hold a recognised 2:2 or higher UK honours degree or an equivalent qualification from a recognised international institution. A wide range of degree disciplines will be considered including events, hospitality management, marketing, business, travel and tourism and entrepreneurship. Your application will also be considered if you possess a significant portfolio of work at an appropriate level or relevant professional qualifications.
If English is not your first language, you will need to demonstrate that you meet the minimum English language requirement of IELTS 6.5 (or equivalent). For information regarding English language requirements at the University, please see our IELTS page.
Fees and funding
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Fees cover all costs associated with the course, including membership of the Institute of Hospitality, an international field trip and any site visits linked to module assessment. Fees do not cover the purchase of academic books and texts, and personal expenditure during field trips.
This course is available to international students.
Full-time international tuition fees
For information on our international tuition fees, please see our Tuition fees for international students page.
Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.
How to apply as an international student
For information on how to apply to study with us, please see our How to apply page.
Scholarships available to international students
For information on the scholarships available to you as an international student, please see our International scholarships page.