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CER Seminar: Advertising placement in digital game design

Updated 26.01.2021

Wed 24 March 2021

16:30 – 17:30

Virtual

FREE

CENTRE FOR EDUCATION AND RESEARCH SPRING SEMINAR

Advertising placement in digital game design influences children’s choices of advertised snacks.

Dr Rachel Smith, University of Reading, will describe the rationale for and results of an RCT on Australian children, which aimed to explore the influence of contemporary advertising techniques used in online gaming.

Children live in a media-rich environment, rife in sophisticated and persistent techniques that are used to market unhealthy foods. Exposure to this informal education is known to influence children’s attitudes, choices, and consumption, and a growing catalogue of evidence suggests that it contributes to childhood obesity levels. Yet as advertisers extend their reach online, further research is needed to explore the influence of contemporary advertising techniques.

Facilitated by the Centre for Education and Research. Email jane.murray@northampton.ac.uk for more information.

This event is for UON and non-UON academics, teachers or others with an interest in education research.

No booking necessary. Access the event on the day using the link below. We recommend you use Google Chrome.

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The safety of our guests is a priority at the University of Northampton, and as such we have cancelled all events that cannot be moved online. Where possible we have made it possible for guests to participate in events by virtual means and we continue to review the situation in line with Government guidance. We encourage you to check the University webpage (www.northampton.ac.uk/events) or contact us on 01604 735500 if you have any questions or concerns.