Photo of Mrs. Samantha Read

Mrs. Samantha Read

  • Job title: Lecturer in Marketing
  • Department: Marketing & Entrepreneurship


Jump to: 2016 | 2014


  1. Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 04-07 July 2016. (Unpublished)


  1. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 10-11 July 2014. (Unpublished)
This list was generated from NECTAR on Wed Aug 15 10:50:44 2018 BST.

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