Photo of Mr. Roger Willetts

Mr. Roger Willetts

  • Job title: Associate Lecturer (Marketing & Entrepreneurship)
  • Department: Marketing & Entrepreneurship

General information

After graduating in economics, went to work for a subsidiary of British Steel. M.Sc. in Marketing Management. Worked subsequently at BSC in Sheffield, TI Group in Birmingham and at The Alumasc Group plc, all in sales/marketing positions, culminating in the post of Marketing Director at the Building Products Division of Alumasc.
Moved into higher education in 1990 for a change of career.

Teaching

  • Course Leader, Chartered Institute of Marketing qualifications courses
  • Course leader, The University of Northampton Diploma in Marketing, delivered to corporate clients and in Hong Kong. Course leader for the MA in Marketing in Hong Kong.

Research

Electronic marketing - factors encouraging and discouraging purchases on-line. Joint research with Sally Laurie & Dr Michele Tonglet of The University of Northampton
The impact of the Euro - Author's work includes joint research with Stuart Graham and Grahame Fallon of The University of Northampton.

Publications

Jump to: 2008

2008

  1. Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.
This list was generated from NECTAR on Fri May 25 03:50:15 2018 BST.

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