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Research Profile

Mr Roger
Willetts

Associate Lecturer (Marketing & Entrepreneurship)

  • After graduating in economics, went to work for a subsidiary of British Steel. M.Sc. in Marketing Management. Worked subsequently at BSC in Sheffield, TI Group in Birmingham and at The Alumasc Group plc, all in sales/marketing positions, culminating in the post of Marketing Director at the Building Products Division of Alumasc.
    Moved into higher education in 1990 for a change of career.

    • Course Leader, Chartered Institute of Marketing qualifications courses
    • Course leader, The University of Northampton Diploma in Marketing, delivered to corporate clients and in Hong Kong. Course leader for the MA in Marketing in Hong Kong.
  • Electronic marketing – factors encouraging and discouraging purchases on-line. Joint research with Sally Laurie & Dr Michele Tonglet of The University of Northampton
    The impact of the Euro – Author’s work includes joint research with Stuart Graham and Grahame Fallon of The University of Northampton.

  • Jump to: 2008

    2008

    This list was generated from NECTAR on Tue Aug 4 21:06:42 2020 BST.