After graduating in economics, went to work for a subsidiary of British Steel. M.Sc. in Marketing Management. Worked subsequently at BSC in Sheffield, TI Group in Birmingham and at The Alumasc Group plc, all in sales/marketing positions, culminating in the post of Marketing Director at the Building Products Division of Alumasc.
Moved into higher education in 1990 for a change of career.
- Course Leader, Chartered Institute of Marketing qualifications courses
- Course leader, The University of Northampton Diploma in Marketing, delivered to corporate clients and in Hong Kong. Course leader for the MA in Marketing in Hong Kong.
Electronic marketing - factors encouraging and discouraging purchases on-line. Joint research with Sally Laurie & Dr Michele Tonglet of The University of Northampton
The impact of the Euro - Author's work includes joint research with Stuart Graham and Grahame Fallon of The University of Northampton.