Photo of Miss. Kate Pascoe

Miss. Kate Pascoe

  • Job title: Senior Lecturer in Marketing
  • Department: Marketing & Entrepreneurship

General information

Education and qualifications

  • BA(Hons)
  • MBA(marketing)
  • CIM professional awards
  • PGDTHE

Employment

  • Senior lecturer in Marketing and Entrepreneurship
  • Course leader Business Entrepreneurship BA(Hons), Joint Honours, FdA
  • Professional experience in small business marketing

Teaching

Undergraduate

  • Entrepreneurial Skills Development
  • Enterprise and Opportunity
  • Analysis of marketing/psychology Relationships
  • Consumer Behaviour
  • Entrepreneurial Marketing
  • Dissertation Supervision

Postgraduate

  • Dissertation Supervision

Research

  • Entrepreneurial expertise
  • Small business marketing
  • Consumer behaviour and misbehaviour

Publications

Jump to: 2014 | 2010

2014

  1. Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2), pp. 183-199. 1471-5201.

2010

  1. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. In: Transformational Marketing: Proceedings of Academy of Marketing Conference. Coventry: Academy of Marketing. 9781846000317.
This list was generated from NECTAR on Thu May 24 04:24:12 2018 BST.

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