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Research Profile

Mr Gary
Mason

Senior Lecturer in Travel and Tourism Marketing

Faculty of Business and Law

  • Education and qualifications

    Gary is a Senior Lecturer in Tourism Management in the field of Leisure Management and Languages. He holds a Masters Degree in the Sociology and Anthropology of Travel & Tourism from the University of Surrey. 

    Employment

    Gary was formerly Director of Tourism Affairs and Acting Director General in the government offices of two successful overseas destinations. He has extensive experience of the key tourism and leisure sectors through both operational and consultancy roles. His particular areas of expertise are in the fields of tourism development, concept evaluation and business planning, strategy and training for the public and private sectors. He has worked and provided international consultancy for government organisations, national and regional tourist boards, multinational hotels, airlines, the retail travel sector and education/training providers. 

  • Gary teaches at both undergraduate and postgraduate levels. He is programme leader for BA (Hons) International Tourism Management.

  • Gary contributes widely to travel and tourism research and has served on a number of editorial and industry boards.

  • For publications, projects, datasets, research interests and activities, view Gary Mason’s research profile on Pure, the University of Northampton’s Research Explorer.