Product Design BA
It’s no understatement, but over the last year life’s been rather ‘flat’ – both metaphorically and literally. The seamlessly endless days of living, working, studying and socialising all sat in front of a two-dimensional computer screen has left us missing a dimension.
As Product Designers, we work in three-dimensions, exploring, experiencing, and evaluating – creating and making artefacts in 3D is fundamental to our way of working. Losing a dimension through not being able to interact in a studio environment or use the workshops to build prototypes has left us more reliant than ever on computer-aided design, modelling, animation and simulation. Our students have not only overcome the problems associated with ‘lockdown learning’, but embraced the situation to deliver some thought-provoking major projects tackling some of today’s personal, societal and global concerns.
Losing a dimension, however, has influenced our students, focusing them towards hybrid products which are controlled through smartphone Apps. As this trend of divorcing the physical interaction with a product and supplanting it with a 2D interface becomes ever more prominent in today’s products, we wholeheartedly embrace and encourage our students to develop these skills. Examples are evident in the student showcase which includes their RSA Awards submission and the design and development of their Final Major Projects.
We wish all our students the very best in beginning their career in design – and are confident that their knowledge, skill and versatility will serve them well in rediscovering the lost dimension…
Paul Hines MBA MDes(RCA) DIC BSc(Hons)
Programme Leader BSc Product Design
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