Detail of award: MAJOR, MINOR AND JOINT AWARDS involving ADVERTISING - 2014 entry 
Name of award: BA/BSc (Hons) involving Advertising                                                          

STAGE 1

Code

Title

Credits

Status

Pre-Requisites

MKT1027

Advertising and Brand Communication

40

Compulsory

None

MKT1018

Foundations of Advertising Media1

20

Compulsory

None

Students must take all modules

STAGE 2

Code

Title

Credits

Status

Pre-Requisites

MKT2036

Managing the Communication Process

40

Compulsory for Mj/Jt

MKT1027

MKT2020

Professional Practice for the Creative Industries

20

Compulsory for Mj/Jt
Designated for Mn

Any two level 4 MKT modules

MKT2012

Public Relations Management and Practice

20

Designated

None

MKT2009

e-Marketing

20

Designated

None


Major students must take MKT2036 and MKT2020 plus one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 5 study.
Joint students take MKT2036, MKT2020 making 60 credits. Students must take 60 credits in their other subject, to total 120 credits for Level 5 study.
Minor students must take two designated modules to the value of 40 credits not including MKT2036 and must take 80 credits from their major subject to total 120 credits for Level 5 study.



OPTIONAL PLACEMENT YEAR                 

 

Code

Title

Credits

Status

Pre-Requisites

HRM2042

Learning Through Work

20

Designated

None

HRM2044

Measuring Organisational Success  (WBL)

20

Designated

None


Students must have successfully completed 100 credits at level 5 in order to under take placement.


STAGE 3

Code

Title

Credits

Status

Pre-Requisites

MKT4002

Research Project 1

20

Compulsory for Mj
Designated for Jt

None

MKT4003

Marketing Joint Dissertation2

20

Designated for Jt

None

MKT3036

Advertising Consultancy Project

40

Compulsory for Mj

MKT2020

MKT3037

Issues in Advertising Practice

20

Designated

None

MKT3007

Consumer Behaviour

20

Designated

None

Major students must take MKT4002, MKT3036 and one designated module making 80 credits and must take 40 credits from their minor subject to total 120 credits for Level 6 study.
Joint students take 60 credits of designated modules not including MKT3036 and must take 60 credits in their other subject to total 120 credits for Level 6 study.
Joint students must take a dissertation module from one of their subjects, but may instead also undertake an interdisciplinary dissertation joining both subjects together.
Minor students must take MKT3037 and MKT3007 making 40 credits and must take 80 credits in their major subject to total 120 credits for Level 6 study.




Students who do not complete the Honours Degree will be eligible for an Ordinary Degree in the named subjects upon successful completion of a minimum of 60 Level 6 credits. These can be from any Level 6 modules, whether identified as compulsory or designated. Where the completed Level 6 credits are from one subject area only, the award title will be Ordinary Degree X WITH Y.  Where the completed Level 6 credits are from both subject areas, the award title will be either Ordinary Degree X WITH Y or Ordinary Degree X AND Y depending on the degree on which the student registered.


1 May not be taken with MKT4003
2 May not be taken with MKT4002 and must be taken with the joint dissertation/project module from a second subject

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22/6/2016