This is an exciting time to enter the marketing communication industry; for all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.
The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s in-store or on social media.
You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course.
Our courses provide numerous opportunities for work experience, input from industry professionals and we encourage our student community to cross-year collaborate.
Our three year single honours programmes at undergraduate level are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Undergraduate Advertising and Marketing Programmes:
You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. BA Advertising & Digital Marketing culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.
BA Fashion Marketing allows you to develop a specialism in one of the following industry fields; fashion buying, merchandising, brand management, digital marketing. You will consider issues in campaign planning, consumer behaviour and contemporary issues in fashion and lifestyle marketing.
- BA Fashion Management and Promotion (*Subject to validation for September 2020 entry)
- BA Fashion Management and Promotion (with Foundation Study) (*Subject to validation for September 2020 entry)
Top up your HND or diploma with this one year intensive course, designed to give you a direct route into management and marketing careers. BA Marketing Management Top Up focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets.
Develop the skills and experience you need to for a career in marketing and benefit from our close links to the Chartered Institute of Marketing. BSc Marketing Management is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make a real impact in your career.
Popular combinations taken with Advertising are: Marketing, Creative Film Television and Digital Media Production, Management or Events Management.
- Digital Marketing Joint Honours (*Subject to validation for September 2020 entry)
Popular combinations taken with Marketing are: Advertising, Business, Psychology or Events Management.
Postgraduate Advertising and Marketing Programmes:
MSc International Marketing Strategy (Non-Placement) is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.
The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project.
Our brand new £330 million campus.
- Designed to adapt to 21st century teaching.
- Full range of integrated learning environments.
- 24/7 library and learning zone.
- Low environmental impact.