Martin Pettifor has pursued an international marketing and general management career in consumer goods, retail and, more recently, healthcare.
His experience covers the private, public and charitable sectors, with 20 years at director or Board level. He has lived and worked in eight countries across Europe, North America and Asia having an international marketing and general management career with Unilever, Boots, Novartis and within the NHS working across a variety of product and service sectors.
He has experience pioneering new services and leveraging intellectual property. He established a joint venture in Newcastle between their University and the NHS to capitalise on genetic testing technology.