Penni began her professional career as a Conformance Engineer, but after being made redundant she decided to train in something practical and business-related. She completed her studies in 2012 in the Two Year, Fast Track BA Marketing degree and achieved a First class honours from the University of Northampton.
Since graduating, Penni has gained work as a Marketing Manager at Gold-Vision CRM. Alongside her professional career, Penni is continuing to develop her academic career as well, and is currently studying for her CIM Professional Diploma in Marketing.
“My current role involves managing marketing strategy, budget, recruitment of marketing positions, day-to-day operations and planning for expansion to international markets. I love variety, and there’s plenty of it working in an expanding small/medium enterprise company. I love trying out new ideas, working with new people and learning as the landscape of digital marketing shifts and changes.
“I’ve been lucky to be supported in studying for professional qualifications whilst starting my career. This has helped me to grow and develop much faster than I would have alone. I intend on taking a break from studying as soon as I finish the final module of the CIM’s Professional Diploma. I’m relatively new to my current company, and I plan on taking time now to develop strategy and really get our measurements accurate.”
Penni comments on her experience at the University of Northampton: “The self-learning basis of marketing theories, the Managing Marketing module was particularly useful – giving an understanding to people management, data, figures and financials. I think the most valuable skill I learnt at university was how to find reliable sources and teach myself new concepts.
“The University of Northampton is a fast-paced transformative experience. I rate the University of Northampton so highly that my partner begins his studies here this September!”