He is founder of Ghostdavandal Originals, which is in the developmental stages of being set up as a Social Enterprise, delivering workshops to disadvantaged members of the community or simply inspiring individuals or social groups within the community.
I am involved daily with branding, designing handbooks and stationary (such as flyers, menus, web banners, posters and so on) that are used and circulated within the University and Students’ Union.
I enjoy working to a brief or setting out a brief that involves in-depth researching methods, an ideas generation process and the designing process after pin pointing the necessities and fulfilling (or exceeding the brief). I find it difficult to work without setting out (a brief) and achievable goals and possible outcomes; it is like walking blind and aimlessly.
Most people get started in this career by working their way up from a junior position or as a freelancer! During my studies I partook in both and found it very beneficial when it came to gaining experience. Freelancing helped me understand the relationships between clients. Volunteering and having a part time job as a Junior Graphic Designer gave me the necessary skills to become confident as a designer and understand the role I was in and what to expect in a professional role.
Studying helped me improve as a designer in being able to recognise a problem, analyse it and come up with possible solutions or outcomes that are friendly to whoever the client is.
My experience at university broadened my options as a designer and instead of getting a traditional role in firm or agency, I’ve been encouraged to start a Social Enterprise, working within the community and very much focused on visual arts.
During the course at the University of Northampton I got to understand how to handle mass information and begin to interpret how it can be channelled in a visual way. Whether it is marketing or product designing, illustration or web based design, I found that some of what I learned at university was quite helpful in practise.
With regard to giving advice to any undergraduates interested in this line of work, I would encourage anyone to challenge him or herself by volunteering their services, getting involved locally or enter international competitions. If you have a clear goal and know what you want to achieve then find out about work experience, placements and get networking!
I thoroughly enjoyed my course at the University of Northampton and met many interesting, like-minded people.