The MA Marketing Top-Up is specifically for marketing professionals who are looking to build on their existing postgraduate qualifications and experience to obtain a Master’s level qualification. It offers the opportunity to meet your continuing professional requirements as a marketing practitioner and enrich your career prospects. In addition to providing academic insight and practical application in critical areas of marketing today, the course is also designed to enhance your approach to strategic management and, through the dissertation, provide the opportunity to research an aspect of marketing of particular interest to you.
Park Campus, the larger of the two campuses, is set in 80 acres of open green parkland, occupying an impressive and spacious site.
Facilities available on-site include a sports hall, restaurant, Students’ Union, Student Centre, shop, bar and nightclub. Safe and secure accommodation for more than 1,300 students is spread throughout Park Campus, with the majority placed within our student village combining stunning green spaces with welcoming Halls of Residence.
A Multi-Faith Chaplaincy and Medical Centre (providing a full GP service and free counselling) are also available at Park Campus.
Park Campus is within easy walking distance of a busy, local shopping area, complete with banks, supermarkets, shops and pubs.
The University of Northampton
Boughton Green Road
The taught modules that comprise the MA Marketing Top-Up balance academic study with a practical focus on the key perspectives and decisions that underpin the development of effective strategies for the increasingly digitised and globalised marketing environment of this century.
For further information on course content and modules please refer to the award map (clicking on the module codes will display a full module description).
Course modules (16/17)
Strategic Digital Marketing
- Module code: MKTM027
- Core module Y
So many aspects of our lives are becoming digitised and this digital world creates immense new opportunities for marketers. To capitalise on these opportunities requires the understanding of how digital technologies can add value for customers and marketing strategies.
International Marketing Strategy
- Module code: MKTM018
- Core module Y
The focus here is the decisions and challenges faced by firms attempting to develop and grow in international markets in a way that provides a sustainable competitive advantage.
- Module code: STRM047
- Core module Y
Successful organisations need to be flexible and adaptable to rapidly changing circumstances. For managers, this means having the capability to develop strategies for their organisations, both at corporate and business levels, that provide a competitive advantage in a fast-changing world.
Research Methods and Dissertation
- Module code: MKTM021
- Core module Y
Having studied research methods, you have the opportunity to explore an aspect of international marketing in depth through the design and execution of an independent piece of academic research with the support of your supervisor
Methods of Learning
For taught modules, In addition to attending lectures and seminars (around three to four hours on one day a week) you will be expected to spend significant time in preparing for classes and additional self-directed study. This will tend to average out at 8-10 hours a week.
The complete programme runs over 18 months part-time or distance learning.
An innovative range of individual and group based assessments are used including an essay, business report, strategy plan, case study analysis and presentation as well as the dissertation.
For taught modules, In addition to attending lectures and seminars (around three to four hours on one day a week) you will be expected to spend significant time in preparing for classes and additional self-directed study. This will tend to average out at eight to ten hours a week.
Facilities and Special Features
- converts professional qualifications into an MA
- networking opportunities with other professionals
- part time study in Northampton
- distance learning is supported worldwide by e-learning
The programme aims to enhance professional standing through taking the skills and knowledge of marketing professionals to the next level. In this way it provides strong support for the development of your marketing and management career to a senior level .
How to apply
For application information please see our how to apply page.
The basic requirement to come onto the programme you need a 60 credit level 7 marketing qualification awarded by a recognised marketing body (including but not limited to the Chartered Institute of Marketing, the Market Research Society or the Institute of Direct Marketing); or a level 7 management qualification with a significant marketing element. If you also have relevant experience or postgraduate qualifications additional credit may be awarded which will reduce the number of modules that you will need to study and so can reduce the length of study to 12 months.
For information regarding English language requirements at the University, please see our IELTS page.
Fees and funding
Fees quoted relate to study in the Academic Year 16/17 only and may be subject to inflationary increases in future years.
|Part Time:||£2850 Year 1 (60 Credits) £2850* Year 2 (60 Credits)|
|Distance Learning:||£2850 Year 1 (60 Credits) £2850* Year 2 (60 Credits)|
This course is studied over two years
*Year 2 (60 Credits) this fee may be subject to an inflationary increase
Please note that this course is not eligible for Postgraduate Loan funding. See our scholarships page for more information on the funding that may be available to you at the University of Northampton.