Sports Marketing

Three years full-time or four years with optional work placement.

The course is a thoroughly comprehensive marketing course but integrated into all realms and remits of the sporting environment.

The Business School has developed a new field of leisure to reflect the increased interest in Sports Marketing and career opportunities in related disciplines such as events, leisure and PR.

The ethos of the course is set in applied marketing within sports contexts to develop specialist and skilled practitioners. The course of study therefore will be equally divided across both disciplines with student choices dictating where the emphasis and priority study will reside.

Stage one

Emergence of sports marketing concepts set in a new sporting cultural collusion, with emphasis on modules such as introduction to marketing communications, principles and foundations of marketing, as well as looking at new trends in sporting consumerism and the development of sports business.

Stage two

At stage two the focus moves towards looking at the frameworks for strategic sports marketing and a directional emphasis on professional practice. The course will offer students programmes which will give them an insight into this practice from both a sporting and marketing perspective.

Stage three

A distinct feature of stage three is the student experience with sports and marketing real-life assignments and projects. This can include both the written academic route of a specialised dissertation as well as a 'live' client project or creative marketing assignment.

• Gain credit for work-based projects
• Involvement with project management in areas such as PR, events, corporate hospitality and broad sports marketing environments
• Opportunities to work on clients' briefs
• The course is taught by specialists from both marketing and sports disciplines

Click here for a detailed list of modules.

Typical modules include:

• Brand Management
• Client and Customer Relationship Management
• Events Management
• Integrated Marketing Communications
• Public Relations Practice and Management
• Sport and Leisure Management
• Sport Culture and Globalisation Issues in Advertising and Communications
• Sport Development

A variety of individual and group based assessments are used including: written reports, presentations, portfolios, creative project management, live client management and engagement, together with more formal assessment via examination and presentations.

Consumers and corporations as well as global society are today consumed by all things marketing, with considerably more people involved in aspects of sport and leisure than ever before. This has spawned a new breed of sports marketing entrepreneur and industry specialist. As a consequence there are numerous new openings for career-minded and focused sports marketing specialists in PR, creative industries, retail operations, corporate institutions, public and private agencies.