Advertising (Joint Honours)
We are surrounded with advertising and promotion, exposed to millions of adverts and marketing messages on a daily basis. This course captures the spirit of advertising and marketing communications in the 21st century.
Modes of study
Three years full-time or four years with optional work placement.
Standard entry requirements apply. A typical offer would be around 260-300 UCAS tariff points.
Joint honours subject combinations are listed on our joint honours table.
This course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation. In the world of brand interactivity, co-creation and consumer power, it is important to recognise that the role of advertising and marketing communications is constantly changing, due to come extent to advances in technology. Communications today is much more of a two way activity and organisations must stimulate and motivate their customers instead of just persuading them to buy their brand.
In the first stage, students examine a broad range of marketing communication topics such as advertising, public relations, interactive marketing and sales promotion. They will learn how these tools work in influencing consumer behaviour and how they can be brought together to create an integrated campaign that builds strong brands.
At stage two students will develop the skills to plan and create communications campaigns for a range of different products and services from schools to soft drinks. They will acquire knowledge and understanding of the structure and functions of the advertising industry and develop professional skills needed to operate effectively within it.
In the final stage students have the opportunity to examine the impact that advertising and marketing communications have on society and globalisation. They may undertake an individual project which requires an in-depth study of a specific industry and also develop an understanding of certain aspects of consumer behaviour.
Special course features
- Campaign planning
- Client-based assignments
In the Joint Honours programme students select two subjects as joint for stage one. Students may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major/minor split. The degree title is derived from the two subjects.
Click here for a detailed list of modules.
Typical modules include:
- Advertising and Brand Communications
- Managing the Communications Process
- Professional Practice for the Creative Industries
- Issues in Advertising Practice
A variety of individual and group based assessments are used including written reports, presentations, portfolios, projects, client briefs, multiple-choice tests and examinations.
The promotions industry has a high demand for effective and creative communicators in every area of marketing communications - advertising, PR, media, marketing services, promotion and on-line advertising. This is in addition to positions with in-house advertising and PR departments, independent consultancies and agency work. Increasingly, marketing communicators are being hired by organisations in the public, not-for-profit and voluntary sectors.
Joint Honours combination details are available in our Joint Honours subject combination table.
For undergraduate application information please see our how to apply page.
Fees quoted are for home and EU students commencing their course in the academic year 2013/14. Tuition fees are payable for each year of the course. The fees are subject to annual increases in subsequent academic years.
Full time fees
Scholarships and bursaries
Full time students taking this course may be eligible for the University of Northampton Bursary 2013/14.
The following scholarships may be applicable:
This course is available to international students.
Full-time international tuition fees
For information on our international tuition fees, please see our Tuition fees for international students page.
How to apply as an international student
For information on how to apply to study with us, please see our How to apply page.
Scholarships available to international students
For information on the scholarships available to you as an international student, please see our International scholarships page.
For further help for international students please see our international students pages.