Marketing (top-up from CIM Professional Postgraduate Diploma)

The complete programme runs over one year part-time or distance learning. Attendance for the part-time taught programme is for the autumn semester, followed by the dissertation in the second semester.

The MA is designed for Chartered Institute of Marketing (CIM) graduates and aims to provide a means by which the continuing professional and personal development needs of marketing practitioners may be met.

Specifically, it aims to extend the understanding and competence gained via professional qualification, and to enhance the ability of students to think strategically about management and organisational change.

This top-up course may be taken by part-time study (day or evening) in Northampton or by distance learning worldwide. Distance learning students are supported by e-learning material and an online virtual learning environment.

The programme consists of two modules and is designed to broaden your specialist knowledge gained at the professional level. The module on 'Managing Strategic Change' takes an in-depth look at both leading edge strategic issues and change processes.

The module covers the business tools, techniques and concepts used in scanning the business environment for potential changes, analysing the potential implications of differing scenarios strategies and processes before developing responses to potential changes.

The dissertation and research methods module extends your knowledge and understanding of methodological issues, leading to the production of a research proposal. The dissertation gives you the opportunity to complete a substantial piece of independent research on a topic of strategic significance.

Following successful completion of the modules course members undertake a dissertation related to an aspect of strategic significance for the organisation.

• Converts professional qualifications into an MA
• Networking opportunities with other professionals
• Part-time study in Northampton
• Distance learning is supported worldwide by e-learning

• Managing Strategic Change
• Marketing dissertation and Research Methods

Reading lists will be supplied at the start of the course.

The course is assessed by reports, examination and a dissertation.

The programme is concerned with broadening your professional qualifications and aims to provide practitioners with the necessary skills to contribute to the effective management and development of organisations. As such, it will enhance your professional and career development.