Marketing

Three years full-time, or four years sandwich degree with a work placement in stage three. Also available as a two-year intensive degree.

The programme has been specifically designed to enable course members to follow a professional career in marketing, be it in the private, public, non-profit or service sectors. On completion, students could succeed in any marketing role in any organisation.

For each stage you will take six modules. After the second stage of the traditional degree there is an optional placement year where you will be able to gain credits for your degree. The modules offered during the placement year are 'Learning Through Work' and 'Project Performance Analysis'. This is an option worth considering. We have found that students returning from their placement year often achieve better grades in the critical final stage and often have better employment prospects when they leave.

Stage one

Stage one of the course is a foundation programme which introduces various aspects of marketing. You will study foundations of marketing theory and marketing communications and develop skills in critical analysis, business modelling and market research.

Stage two

In stage two the course examines brand management, services marketing, strategic marketing, marketing communications and themed options such as e-commerce, marketing communications, entrepreneurship and new ventures, retailing and international marketing.

Stage three

The third stage offers the opportunity to further specialise in an area of interest, and pursue a theme which best fits the area of marketing in which you plan to start your career such as global marketing, marketing management, campaign planning, e-retailing, new product development, or customer relationship management. If you would rather remain a generalist you can select modules from the whole of the award portfolio. In addition, all students undertake a dissertation or project on a marketing issue. Your choice of topic allows you to explore an area in which you have developed an interest and which best fits the area of marketing in which you plan to start your career.  

• Students can choose to follow a specialist theme of marketing in the second and third years, choosing from e-commerce, advertising and public relations, entrepreneurship, retailing, international marketing and professional consulting
• Students have the opportunity to work towards a professional qualification from the Chartered Institute of Marketing (CIM) by gaining exemption from two modules of their Professional Diploma, upon successful graduation
  
• Achieving this qualification may give you significant advantage in the jobs market
• Emphasis is placed on developing skills and competence as a marketer with numerous opportunities to work on 'live' company projects.
• Option to study for a two-year intensive degree over 24 months instead of the conventional three-year degree route, or spread out over four years
  

Click here for a detailed list of modules.

Typical modules include:

• Brand Management
• Campaign Planning
• Consumer Behaviour
• Internet Marketing
• Marketing Management and E-commerce
• Services Marketing
• Marketing Communications
• Retail Marketing
• Analysis of Marketing/Psychology Relationships
• E-retailing
• Professional Consultancy Project
• Marketing Entrepreneurship
• Customer Relationship Management

A variety of individual and group-based assessments are used including: written reports, presentations, portfolios, projects, client briefs, multi-choice tests and examinations.

Excellent career opportunities exist for the all-round marketing professional, ranging from the creative side of business, such as advertising, people and customer management to the more structured and detailed area of marketing associated with the development marketing strategy and tactical action plans.